Amplify Your Message
Vanessa McGrady is an award-winning communications expert skilled in delivering results-oriented, multi-platform, integrated communications plans to Fortune 200 corporations, small businesses and solo entrepreneurs. Vanessa’s understanding of narrative, keen editorial eye, deep knowledge of up-to-the-minute communication platforms and strategic vision have provided compelling, successful campaigns and editorial products for clients in heavily regulated industries. They include:
UTILITIES
- Arizona Public Service
- Southern California Edison
- Chai Energy
FINANCIAL
- Raymond James
- Bank of the West
- BBVA Compass
- Wells Fargo
- Citi
- New York Life
- Protective Life
- Westfield
- Lending Tree
HEALTHCARE
- Kaiser Permanente
- Blue Shield of California
- Johnson & Johnson
- OrangeTwist
- Providence hospitals
SOME BACKGROUND
Vanessa was a longtime personal finance columnist for Forbes.com. As a journalist, Vanessa has covered parenting, travel, sustainability and business for the New York Times, Washington Post, KCET, Reuters, Sunset, The Seattle Times, The Seattle Post-Intelligencer, Puget Sound Business Journal and other online and print publications. Well-versed in how to make an impact in today’s saturated, highly connected media and consumer environment, Vanessa brings together multiple disciplines to achieve powerful results for her clients.
Vanessa and her team provide leadership in the following capabilities to help get the right message to the right audience:
- Executive ghostwriting, coaching, speechwriting, presentations
- Editorial content strategy and execution, managing writers, editorial calendar creation and management, SEO and social media integration
- Newsletters: Campaign concept, copy, tag lines, subject lines
- Internal communications: Change-management strategies, intranet editorial, direct emails, internal presentations, speechwriting, surveys, non-digital engagement
- Brand analysis, creative direction and execution
- Industry white papers and case studies
- Video hosting
Vanessa values collaboration, streamlined processes, creative problem solving, responsiveness and community building. Call 323-244-3300 or write for a consultation about how you can get the results you need to move your initiatives forward.