Helpful links. If you are not very old you will not understand this photo reference.
Free and low-cost tools to help with marketing, design, analytics, PR, and customer relationship management (CRM)
Content strategy: How to do it right
Contently’s The Content Strategist
BBVA Compass’ Bright Ideas for Small Business
Inc’s 20 Startups Nailing Instagram Marketing (And What You Can Learn From Them)
CoSchedule Blog & Headline Analyzer
Hootsuite Academy
Websites, emails and design
Weebly and Squarespace for building user-friendly websites
MadMimi, MailChimp, Constant Contact, TinyLetter for email marketing
Canva to create graphic design elements
Fiverr to hire freelance creative people such as designers or web developers
Customer experience and relationship management
Shopify for ecommerce.
This Twitter primer for small businesses
Hubspot for customer relationship management
Social media planning & analytics
Google Analytics for tracking website visitors. One of the newest tools there is “benchmarking.” It shows how you rank against businesses in your industry.
Google Alerts, which can show you immediately what people are saying about you, your business or products—and your competition
Hootsuite or MeetEdgar for social media planning
BuzzSumo for analytics on SEO efforts and your (and your competitors’) campaigns
Iconosquare for metrics about your Instagram account
SEO & paid search
Acxiom’s business listing manager for making sure your listing is visible
Moz tools for online marketing and SEO
Google’s Guide to Building Successful Adwords Campaigns
SEO Book’s Rank Checker plug-in
WordPress SEO by Yoast for meta description tags on your website
W3 Cache for WordPress web performance optimization
SEM Rush to research competitors
SERP Fox tracks your search engine position
Majestic SEO tools to help you find links to your site and potential for new
Got a great link to add to this page? Let me know!